Community Supported Agriculture (C.S.A.) is a concept that is growing and spreading across the country as a way for small-scale farmers to connect directly with consumers. Generally, the way C.S.A. works is that an individual can buy a share of the season’s harvest from the farmer before the growing season begins. The revenue from those sold shares covers operational costs for the farm, and when crops become available they are picked up by the shareholder in weekly or bi-weekly installments.
The farmer benefits from this arrangement, incurring less risk throughout the season, increasing revenue by eliminating a middleman, and decreasing the need for the farmer to compete with industrialized agribusinesses. The consumer, meanwhile, receives fresh locally grown produce and gets to participate directly with the farm and farmers that grow their food. Kind of a win-win situation that could potentially rescue our nation’s small family farms from impending extinction.
Unfortunately, our fisheries are headed in the same direction as the rest of our economy – fewer and fewer people owning and controlling larger and larger portions of the industry. In the case of the fishing industry, those with money are buying up permits and quota, boats are getting bigger and bigger, and the small-scale family fishing operations are finding it more and more difficult to compete. Although it is difficult for small fishing operations to compete with factory fishing boats, the small-scale fisheries have an advantage in one way – the increasing desire that consumers have for a local connection to their food. People want to know where their food comes from and I believe this is a trend that is going to stick around.
Fishermen are beginning to catch on to the C.S.A. model now, with several C.S.F.s (community supported fisheries) now operating out of American and European fishing towns. Consumers pay for a share, or subscription, and then get weekly, bi-weekly, or monthly installments of freshly caught seafood directly from the fishermen.
Read this recent New York Times article about how struggling fishermen in Port Clyde, Maine escaped their demise by teaming up and forming a C.S.F. in their home town.
For the customer the advantages are plenty:
- The freshest seafood available
- Exposure to new species of seafood
- Relationship with the fishermen
- Directly support their local economy
The only disadvantage to the customer is the payment of a lump sum up front.
For the fishermen the advantages are just as enticing:
- Set their own prices instead of being at the whim of the market/buyer
- Eliminate the middleman
- Fish for what is available and plentiful
- More stability and predictability in their earnings
For the fishermen, there might also be some disadvantages:
- Added work load of marketing and customer relations
- May need to process their own fish (clean, filet, and freeze)
- Time of educating their customers on cooking methods for each species
Both C.S.A.s and C.S.F.s encourage a way of life that is not only healthier for the individual, but healthier for the environment as well – EATING IN SEASON! This means not shipping tomatoes half way around the world to be consumed by Washingtonians in the winter, and it also means not shipping farmed shrimp from Asia to be consumed at American tables.
Realistically, if Zed and I were to attempt a C.S.F. operation, the entire management of it would be my responsibility, as I suspect would be the case for many fishing families. Historically, this was often the case as well, when “fishwives” sold fish in the market while their husbands were out at sea fishing. Honestly, at this point in my life (with little kids) I’m not sure I could handle the extra workload. Even though I have thought about direct marketing our seafood, I think I need to wait until both kids are in school before I seriously consider an undertaking of that magnitude. It is an interesting possibility to consider though…
Just as direct sales are the history of commercial fishing and agriculture, is it possible that direct sales could also be the future?
So, I present this question to my fishing readers – does a C.S.F. sound appealing to you? Would you be willing to put in the extra effort in order to direct market to your customers
And to my non-fishing readers – does this appeal to you? Would you be willing to pay up front for a season of fresh local seafood? (Obviously this business model doesn’t work so well for those of you living inland… maybe an overnight Fed-Ex delivery?)